Algonquin students’ videos remind OC Transpo riders to share a seat

Today the Transit Commission recognized a unique partnership between OC Transpo and Algonquin College by announcing the student-produced video Shotgun as the winner of the Cooperative Seating Video Contest.

OC Transpo and Algonquin College challenged students from the television broadcasting and public relations programs to use their technical and creative skills to produce an online commercial to promote the cooperative seating program, which reminds riders to leave seats at the front of the bus free for people who cannot stand in a moving vehicle.

“OC Transpo strives to enhance its overall accessibility, customer service and rider experience,” said Councillor Diane Deans, chair of the Transit Commission. “Working with the Algonquin College students allowed us to create an innovative way of promoting the message of respect and courtesy at the heart of the cooperative seating program.”

The public has been able to view all 10 videos on YouTube, and vote for their favourite at octranspo.com. The top three videos were Shotgun, Don't let courtesy become a thing of the past and Stand up for those who can't. To date, the videos have received over 20,000 views.

A panel of judges made up of CTV community ambassador Max Keeping, Andrew Milne, CEO of the web marketing firm bvO2 Inc. and OC Transpo’s General Manager Alain Mercier assessed the videos based on quality of production, messaging and online success.

“The cooperative seating program was launched last year to encourage customers to provide seats at the front of the bus for those who need them most,” said Alain Mercier, General Manager of Transit Services. “Partnering with the students at Algonquin College was a great opportunity to engage this community and create videos that benefit our customers.”

The winning video, Shotgun, depicts an enthusiastic, ‘shotgun’ calling passenger being trumped on an OC Transpo bus by other priority riders. The 10 students on the winning team each received a semester bus pass from OC Transpo.

“This is a great challenge that allows students from two programs to work together,” said Stephen Heckbert, Algonquin College’s public relations program coordinator. “We are teaching practical skills, and this campaign gives them the opportunity to practice them in a real-world situation.”

All 10 videos can be viewed at octranspo.com.